THE PROBLEM: Recent statistics show that 9.2 million children under 5 years of age die every year, many of which are a result of preventable diseases (WHO statistics). Maternal mortality rates are also high in developing regions, with over 800 women dying every day from preventable causes related to pregnancy and childbirth.
THE CHALLENGE: Many of these deaths occur in rural or resource-poor settings where medical infrastructure or access to existing infrastructure is limited or nonexistent.
THE INSIGHT: In a population of 44 million, 30.5 million mobile subscriptions in Kenya (News24). This type of access is true for many regions of Africa, allowing for mHealth (mobile health platforms) to flourish. What if tips, reminders, and health information could be texted directly to parents and caregivers?
THE SOLUTION: TotoHealth sends “targeted and action-based” SMS messages to parents and caregivers to prevent and reduce instances of infant mortality, child mortality, and developmental disabilities. These customized messages include vaccination reminders, information on developmental stages, and basic health information for children under the age of 5.
THE IMPACT: TotoHealth has sent over 132,988 messages to 6,350 mothers and fathers.
THE INNOVATOR(S): Felix Kimaru (CEO) and the startup team
Learn more here.
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