THE PROBLEM: In Cameroon, 148 infants die per every 1,000 live births, giving it the18th highest mortality rate for children under 5 years old in the world, according to UNICEF.


THE CHALLENGE: Cameroonian mothers from lower socio economic backgrounds do not always have access to basic knowledge or medical services that could treat very preventable diseases or complications


THE INSIGHT: Most families in Cameroon have access to a phone with SMS and/or internet capabilities. Using a mobile platform, mothers could receive reminders, health tips and resource information to ensure their child’s well-being.


THE SOLUTION: Gifted Mom is a mobile health platform that provides a variety of programs to moms and pregnant women, including maternal education, access to family planning and contraception services and information on when and how to vaccinate children safely.


THE IMPACT: The Gifted Mom app has been downloaded more than 500 times. Services provided have increased antenatal attendance by 20% in rural communities (Huffington Post).


THE INNOVATOR(S): Alain Nteff of Cameroon. Visit the website here.


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