THE PROBLEM: Many people in Khayelitsha struggle with financial management. This often leads to bad cases of debt.
THE INSIGHT: Basic financial advice doesn’t necessarily have to come from a professional financial advisor.
THE CHALLENGE: To create a means for people to get sound advice on how to start good financial practices.
THE SOLUTION: A campaign within a blog that can be accessed with feature phone. This provides easy to access advice on sound financial practices.
THE IMPACT: A blog was developed and piloted in the community.